Book contagious by jonah berger

Contagious, why things catch on by jonah berger, published by simon and schuster. Contagious is a firstclass book that any business owner or marketer should definitely have on their shelf and revisit regularly. He is an expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on. Berger has been recognized with a number of awards for both scholarship and teaching. Although i am retired i found this book fascinating on several levels. Why things catch on no series kindle edition by berger, jonah.

Use features like bookmarks, note taking and highlighting while reading contagious. The catalyst book by jonah berger official publisher. Berger s cases are not only topical and relevant, but his principles seem practical and are easily understood the christian science monitor. Berger explains that regardless of how plain or boring a product or idea may seem, there are ways to make it contagious if you know the right. Click download or read online button to get contagious book jonah berger pdf book now. Contagious book jonah berger pdf download ebook pdf. Berger is a worldrenowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. Jonah berger has been doing exactly this for over 15 years now.

While some have argued that success is unpredictable, we suggest that periodtoperiod shifts in. If theres one book youre going to read this year on how ideas spread, its this one. Jonah berger, the bestselling author of contagious, explores the subtle, secret influences that affect the decisions we makefrom what we buy, to the careers we choose, to what we eatin his latest new york times bestseller that is a rare business book thats both informative and enough fun to take to the beach. Category business i cant remember the last time a business book had me up all night reading. This is a book summary of contagious by jonah berger. Jonah bergers new book explains what makes some ideas and products go viral, while others never gain traction. Hes a worldrenowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in toptier academic journals. Contagious the new york times bestseller that explains why certain products and ideas become popular.

Contagious why things catch on by jonah berger professor of marketing at the wharton school of business, university of pennsylvania distills years of research into understanding why certain ads, products, youtube videos, political movements, songs, andor restaurants catch on, while others are ignored. New york times bestsellerwhat makes things popular. On this book, berger reveals the important thing science behind phraseofmouth and social transmission. Contagious by jonah berger, 9781451686586, available at book depository with free delivery worldwide.

Why things catch on, a 2016 new york times bestseller, and invisible influence. Download it once and read it on your kindle device, pc, phones or tablets. But according to berger, the key to making things really popular happens long before its. Download for offline reading, highlight, bookmark or take notes while you read contagious. Digital rights management drm the publisher has supplied this book in encrypted form, which means that you need to install free software in order to unlock and read it. He has published articles in academic journals, teaches whartons highest rated online course, citation needed and accounts of his work often appear in places like the new york times, wall. New york times bestseller and named best marketing book of 2014 by th. His conclusions about why some ideas spread like a virus are the core of contagious.

Much like the book hooked, berger digs deep into the psychology behind consumer choices. In wharton marketing professor jonah berger s new book, contagious. Why things catch on, would shed light on these famous cases of viral content. Jonah berger is an associate professor of marketing at the wharton school at the university of pennsylvania. People dont listen to advertisements, they listen to their peers.

The suggested questions are intended to help your reading group find new and interesting angles and topics for your discussion. If you want a suggestion for the free audiobook or for reading a book, heres fightmediocrity beginners reading list. Daniel gilbert, author of the bestseller stumbling on happiness what makes things popular. Why things catch on, he identifies six principles that cause people to talk about and share an idea or product.

Contagious contains arresting and counterintuitive facts and insights. Free shipping and pickup in store on eligible orders. One of my favorite marketing books, its a useful overview of why some things catch on, others dont, and how we might better engineer our messages. Jonah berger is a professor at the wharton school of the university of pennsylvania.

Jonah berger simplified years of his research into six principles of contagiousness which are. Contagious shows how entrepreneurs and marketers can make their content more viral and products more shareable. This site is like a library, use search box in the widget to get ebook that you want. Jonah berger is a marketing professor at the wharton school at the university of pennsylvania and internationally bestselling author of contagious, invisible influence, and the catalyst. Membaca contagious, sebenarnya formula yang dipakai berger di buku ini pernah gue temui di beberapa risetnya yang banyak membahas topik so. Why things catch on, there are six ingredients associated with messages, products, or ideas that go viral. Jonah berger knows more about what makes information go viral than anyone in the world. Readers might suppose that jonah berger s new book, contagious. Berger is an assistant marketing professor at the university of pennsylvanias wharton school of business, where he teaches a course called contagious. Wharton marketing professor jonah bergers new book, contagious. The author, jonah berger, has spent over a decade researching why some things catch on and why other things dont. Why things catch on, focuses on the six important principles of stepps that can make a good or service circulate quickly amongst the mass public. Central theme the central theme in jonah berger s book, contagious. Why things catch on, distills six principles that cause people to talk about.